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on April 5, 2018 at 1:00 pm

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be usedby Google at all.

But that’s not the case with therecently granted Google patent “ Store With Big Discount Brunello Cucinelli Short Sleeve VNeck Top Clearance Shop For 2CnNr2
.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities and the related entities people are searching for.

Let’s look at some detailsI think are interesting and get a general understanding of the patent and its intent. Understanding how Google associates entities will help us grasp and use the connections to SEO.

Let’s start with understanding related entities, especially in the context of Google patent US 20180046717A1.

If you search on the phrase “presidents of the united states,” this is what you may see:

The presidents shown are “related entities” and listed because the general phrase “presidents of the united states” was searched on. Different people are shown, but all share a common denominator, being President of the United States.

How does Google know to show these particular people when a general phrase is queried? That is what the patent explains. It essentially discusses how these related entities are selected and how they are displayed.

Let’s look at another example. If we click the image of Donald Trump on the page, we are taken to a query for his name that appears as:

When I search his name without previously searching for anything President-related (and being logged out), this is what I see:

We can see the breadcrumb navigation at the top of the results which started appearing in February of 2018, but in addition, we see the context carrying forward.

When we searched for presidents, a carousel of presidents in chronological order was presented, and when we click an image, the context is carried with it, something that does not occur when we search a president in isolation.

So, what does this mean, and what does it have to do with the patent? Let’s begin by digging into a few core areas, and I willhighlight the key points.

One of my favorite takeaways is the idea there is an actual entity database.

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June 17, 2018 01:59 PM

Mary McCormack has called out Tesla, sharing avideo of her husband’s Model S catching fire while in traffic inCalifornia —— and the automaker tells PEOPLE it’s investigating the matter.

Footage posted by the West Wing star, 49, on Twitter shows flames coming from under the car of her spouse, British director and producer Michael Morris.

“This is what happened to my husband and his car today,” she captioned the post. “No accident, out of the blue, in traffic on Santa Monica Blvd. Thank you to the kind couple who flagged him down and told him to pull over.”

She added, “And thank god my three little girls weren’t in the car with him.” (The couple are parents to three daughters: Margaret, 13, Rose, 11, and Palermo Asymmetric Skirt in Black Lioness Online Cheap Online RbsE8
, 6.)

Mary McCormack/Twitter

McCormack also responded to Twitter followers with their questions about the incident, revealing that it wasn’t a self-driving car and her husband was “barely moving in traffic” when the incident occurred.

When asked, “Do they know what happened?” the actress replied, “No word from them.”

This is what happened to my husband and his car today. No accident,out of the blue, in traffic on Santa Monica Blvd. Thank you to the kind couple who flagged him down and told him to pull over. And thank god my three little girls weren’t in the car with him

— Mary McCormack (@marycmccormack)

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